Terms for advertising space
Last updated: 3 August 2026
These terms apply to bookings of advertising space on ShineLists. They supplement our General Terms and Conditions and take precedence over them for advertising bookings. The German version is legally authoritative.
1. Provider and scope
Advertising space is provided by elbcloud Tech Solutions GmbH, Jarrestraße 44, 22303 Hamburg, Germany (“we” or “provider”). Full provider details are in the imprint.
These terms apply to all bookings of advertising space on the ShineLists platform. They supplement our General Terms and Conditions; in the event of conflict, these terms prevail for advertising bookings.
The offer is aimed at businesses within the meaning of § 14 German Civil Code. Regardless of this, we grant every booking party the right of withdrawal set out in section 6 — whether or not they qualify as a business or a consumer in the individual case.
We object to any differing terms of the advertiser unless we have expressly agreed to them in text form.
2. Subject matter
The subject matter is the display of an advertisement in the designated space at the bottom of the platform's pages. The advertisement consists of a headline, optionally a short text, optionally an image, and a link to a target address named by the advertiser.
The space can be booked for a single city page, for a product category or for all pages. A category booking appears on the pages of the products in that category. If “all pages” is booked, the advertisement appears on every page where the space is provided. Where several bookings match the same page, the more specific one takes precedence.
The dashboard, the sign-in and registration pages, the legal texts (imprint, privacy policy, terms) and the public profile pages of users are excluded. No advertising is shown on those pages. Booking the page of an individual product or an individual place is not possible.
Advertisements are labelled as advertising. This labelling is required by law and cannot be switched off.
No reach guarantee: what is booked is a space for a period of time, not a number of impressions, views or clicks. The platform is still growing; we do not promise visitor numbers and do not owe advertising success.
3. Conclusion of contract
The presentation of advertising space on the platform is not a binding offer but an invitation to book.
By submitting the booking form you make a binding offer to conclude an advertising contract. We first confirm receipt automatically; this acknowledgement is not yet an acceptance.
The contract is concluded when we expressly confirm the booking or activate the advertisement. We review every booking manually and are not obliged to accept a booking.
4. Prices and payment
Prices depend on the space booked and apply per month: one city page €9.99, one product category €19.99, all pages €39.96. All prices are final prices and include statutory VAT.
The total is the monthly price multiplied by the booked term and is shown in the booking form before you submit it.
Payment is made via PayPal to buchhaltung@elbcloud.de. Please state the reference shown to you after booking (format: SL-XXXX) — without it we cannot match your payment to your booking.
Activation follows once payment has been received and the review has been completed successfully. We issue an invoice in text form after activation.
5. Term and start
The booked term begins when the advertisement is activated, not when it is booked or paid for. Waiting time caused by our review is therefore not at your expense.
The term ends automatically when the booked period expires. No subscription and no automatic renewal arises; no cancellation is required.
6. Right of withdrawal (granted voluntarily)
There is no statutory right of withdrawal for contracts between businesses. Irrespective of that, we grant you the following contractual right of withdrawal — it applies to all booking parties alike.
You may withdraw from the booking within 14 days of conclusion of the contract without giving reasons. An informal notice in text form (e.g. email) to buchhaltung@elbcloud.de stating your booking reference is sufficient.
We refund amounts already paid within 14 days of receiving your notice, using the same means of payment you used. If the advertisement has already run, we retain the pro-rata amount for the time it ran and refund the remainder.
Independently of this, you may have your advertisement ended early at any time. In that case we do not refund the pro-rata amount for the remaining term; ending it takes effect for the future only.
7. Advertising content, rights and indemnity
You supply the content of your advertisement — headline, text, image and target address. You warrant that you hold all necessary rights and that the content does not infringe applicable law or third-party rights.
In particular, advertisements are not permitted if they
- are misleading or breach competition law;
- infringe third-party rights, in particular copyright, trade mark or personality rights;
- are insulting, discriminatory, inciting or harmful to minors;
- advertise products or services whose promotion is legally restricted or prohibited (e.g. prescription medicines, tobacco products, unlicensed gambling);
- present themselves as editorial content or as a user's recommendation.
You grant us the non-exclusive right, unlimited in territory and limited to the booked term, to use the supplied content as required to display the advertisement.
You indemnify us against third-party claims asserted against us because of the advertising content you supplied, including reasonable costs of legal defence. This does not apply where you are not responsible for the infringement.
8. Rejection and suspension
We may reject bookings and suspend running advertisements if their content breaches section 7, breaches our General Terms and Conditions, or is incompatible with the character of the platform as a recommendation platform. We will inform you of any suspension and state the reason.
If a suspension is not your responsibility, we refund the amount attributable to the remaining term. Where a suspension results from a breach under section 7, there is no claim to a refund.
9. Availability
We endeavour to keep the platform available as continuously as possible but do not owe uninterrupted availability. Brief interruptions, for example due to maintenance, faults or events beyond our control, do not give rise to a refund.
If the advertisement is unavailable for a continuous period of more than seven days, the term is extended by the downtime on request.
10. Liability
We are liable without limitation for intent and gross negligence, for fraudulent concealment of a defect, for injury to life, body or health, and under the German Product Liability Act.
In cases of simple negligence we are liable only for breach of a material contractual obligation whose fulfilment makes proper performance of the contract possible in the first place and on whose observance you may regularly rely. In such cases liability is limited to the foreseeable damage typical for this type of contract, but at most to the amount paid for the booking concerned.
Any further liability is excluded.
11. Data protection
We process the data you provide in the booking form in order to perform the contract (Art. 6(1)(b) GDPR) and to comply with retention obligations under commercial and tax law (Art. 6(1)(c) GDPR). Details are set out in our privacy policy.
12. Final provisions
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods. If the advertiser is a merchant, a legal entity under public law or a special fund under public law, Hamburg is the exclusive place of jurisdiction.
Should any provision of these terms be invalid, the validity of the remaining provisions remains unaffected.
We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration body.